Waking baby in the morning

My son is 11 months and for the bulk of his life, I've woken him up each morning to keep a schedule. Are most people doing the same? I'm sure he'd love to keep sleeping, there is just little wiggle room due to naps and wake time needs. He sleeps well at night so I hate to mess with that. For parents with older kids- does "sleeping in" become a thing moreso when napping is no more? Thanks