Considering a move to user-based pricing, looking for a sanity check (UK)

About to enter my 4th year trading, and I'm not really where I'd hoped I'd be by now.

I'm doing OK - I'm turning over just over £2k/mo in RMR, which I top up with project work and domestic work, but it's still a shoe-string and if not for the project work I'd be struggling. I pay myself very little. I take on a new customer around every 3 to 4 months, on average, but most are paying £80-£100/mo tops.

Current pricing model is fairly basic, but very bitty/granular:

  • £20/endpoint unlimited support
  • £50/server unlimited support
  • £3/antivirus (per endpoint)
  • £3/mail filtering (per user)
  • £15/mo service charge to cover 365 admin etc

Then there's extras for devices like NASes (£8/mo), Routers (£5/mo), Managed Switches (£3/mo), WiFi AP's (£2/mo) etc, and extras for services like Exclaimer. We also sell 365 licenses and are slowly moving our customers over.

What tends to happen, is that my quotes/proposals become really "bitty", and they become packed out with all this granular stuff that honestly the customer doesn't care about.

I've had meeting where I've had to explain each little thing and it just feels like I'm bullshitting my potential clients so I get an extra few quid here and there, or at least, it feels like that's how they feel.

The clients I do have, glossed over it all. They just looked at the price and went "yep".

So I'm thinking of moving to a per-user model, even though I'll make less per customer (new customers only), but my thinking is that it'll be an easier sell... even though it'll still contain all the jargon, I'm hoping it'll come across to a business owner as "all this for one price" rather than three quid here, two quid there, if that makes sense?

Rather than pricing each and every service and device, which can sometimes make my quotes cross two pages, I'd go in with the following CORE offerings, and nothing else:

  • Protect+ @ £25/user/month (includes unlimited helpdesk, 365, it audit, vulnerability scanning, 24/7 monitoring, path management, firewall protection, antivirus, antimalware, ransomware watch, url filtering, web protection, usb device management, email security)
  • Email+ @ £5/email only user/month (unlimited helpdesk, 24/7 monitoring, email security)
  • Network+ @ £25/network/month (Router, switches & wifi management, NAS management, 365 monitoring, Firmware & software updates, Network security) - Covers up to 1 Router, 1 Managed Switch, 1 WiFi AP and 1 NAS.
  • Server+ @ £25/server/month (Unlimited server support, User & File management, Access Management, Health Checks, 24/7 monitoring, updates)
  • Backup+ @ £per/workload (PC @ £3.30/mo, Server @ £30/mo, VM @ £10/mo, 365 @ £4/user/month, then storage @ £9/TB/Mo)

I know the above looks like a lot when written on Reddit, but being able to quote my customers like this:

  • 4x Protect+ Users @ £100/mo (with ALL that included)
  • 2x Email+ Users @ £10/mo
  • Network+ @ £25/mo (for your WHOLE network)
  • Backup+ @ £26.40/mo for 4 PC's, £24/mo for 6x 365 and then £18/mo for storage (2TB total) totalling £68.40/mo

Just seems simpler?

OR, am I overthinking this?

I want to offer a simple structure that I can quote easily, in person if possible.

"How many users do you have? Ah, well if it's 6 then it'll be around this price."

Rather than having to go away and tot up every single granular tiny device, only to hand my potential customer a big, bitty quote that might put them off before they've even thought about it.

Anyway, just looking for some feedback and sanity checking :)

TIA and thanks for your time.