Where to spend, and not spend in the cycling hobby? What are your experiences?

I always came from a “don’t buy the cheap stuff, don’t buy the most expensive stuff… and you wont be far off.”

But in time i got the nice bikes and did not regret it. But i know ultegra and a 2 lbs heavier bike will be just as good with no measurable loss. I have bought the nice jerseys/kit… and also felt the quality and did not regret it (but i do avoid fashion brands).

Now i think more expensive (read quality) is often better, but just make sure you are buying better engineering and not paying a fashion tax. and accept that there will be deminishing returns.

I think the best things to invest more in are contact points. quality bibs are key. bars/post/saddle. group sets (electronic ideally), tires, and good chain lube. good gloves, and a nice jersey. Shoes. And invest in safety for your head with something that rates well. Basically… almost everything. lol.

thoughts and experiences appreciated.