Does anyone ever purchase Criterion discs at full price?

Or even: does ANYONE ever purchase Criterion discs (either 4K, Blu-ray, or DVD) at full price? I never do: I always wait for the Barnes & Noble sales or one of Criterion's flash sales. The thing is, it's such a long wait between the November B&N sale and the July one. (Only three months between July and November, but SEVEN months between November and July!) I still wait, but wouldn't it make sense for Criterion and Barnes & Noble to add a sale in, say, March? I'm pretty sure I would end up buying more discs overall. What do y'all think? And do you ever buy at full price?