Do you care about your playtime counter?

One of the - in my opinion - neat features of Steam is that it counts your playtime right in the launcher.

Now I might be a bit weird with this but I actually enjoy my playtime going up. I might be in a minority and perhaps it's a bit stupid too but it somehow is very satisfying to me.

Do you guys care about your playtime at all? Or are you a bit like me maybe? :'D